Client
Coral
Category
Content
Director
Thomas James
In this cinematic couplet, we created a tease and a triumph to launch Coral’s new ground-breaking Racing Club. CRC is a first of it’s kind membership which gives Coral customers the chance to experience the thrill of racehorse ownership, win tickets to race meetings, and receive exclusive BTS content – all for free. And both films take us closer to this incredible sport than we’ve ever seen on film before.
This is how it feels to be an owner, from stable to race day with your horse.
Coral Racing Club
Deep in Real Racing
World-famous trainer Jonjo O’Neil (directly involved in CRC) opened his doors at Jackdaws Castle, one of the most exclusive and well provisioned stable complexes in the UK (and the world) for our spots. We also featured a cameo from Coral’s internationally renowned jockey, Tom Scudamore.
Coral Racing Club Teaser
Our second location, Stratford Upon Avon Racecourse, on a non-race day was dressed to create the illusion of an imminent derby, in the first ad to take viewers into the owners enclosure.
Credits